THE ‘WHY’ AND THE ‘HOW’ OF MEASURING CONTENT PERFORMANCE

Posted by & filed under Content Marketing, Content Marketing and Management Tool.

In the internet marketing universe, there is no doubt that content is king.  Not only does it ensure greater visibility for your site, it is a great way to transfer information to your clients.  Having great content is a sure-fire way of making sure your customers are back for more.  No wonder then that more than 80% of…

Can Google Plus be a Giant Killer?

Posted by & filed under Google Plus, Social Media.

Facebook has dominated the social networking scene for the past half decade or so.  No doubt that it is a dinosaur in this field with all other social networking sites distant cousins at best.  Can the launch of Google+ change this hierarchy and displace Facebook from its numero uno position?    Let’s take a look at some facts. Google+…

TIPS TO IMPROVE YOUR E-MAIL MARKETING CAMPAIGN

Posted by & filed under e-mail marketing tips.

E-mail marketing is simple.  Build up a list of established customer e-mails and then regularly bombard them with e-mail ads- could there be a cheaper, faster, or easier way to build loyalty to your brand?  Unfortunately there are a myriad ways to get it wrong and you could end up creating a sense of irritation towards your…

What should you care about while formulating your content marketing strategy?

Posted by & filed under Content Marketing and Management Tool, SEO.

An assessment of your content marketing strategy is vital to ensure that it is on the right track. You need to subject your content marketing strategy to the judgement of those factors that have a say in your content’s success. So who or what are those factors? Let’s take a look: The primary search engine Google: Nearly…

How to not get your backlinking right

Posted by & filed under SEO Link Building.

Backlinks or inward links have been at the centre of SEO strategies ever since search engines came into prominence. In simple terms, a backlink is any link directed to a website from another website. But evolution of search algorithms have resulted in a drastic change towards the way backlinks are recognized by search engines, even…

What not to do in social media

Posted by & filed under Social Media, Social Media for Business.

Brands tend to publish content in social networks for the sake of having a presence. However careless posting on social media can in fact adversely affect your brand’s recognition as false information on a brand page can deal a deadly blow to your image. So you need to have an idea of what not to do…