How CMS is making a difference to web content and content marketing

Posted by & filed under Content Marketing.

Content Marketing has reached new heights in terms of its potential to increase brand identity as well as in becoming the key driver of user traffic to websites. Enterprises have realized the value of content marketing because today the e-commerce industry particularly depends on content marketing to drive potential sales traffic to their retail portals….

IMPROVE YOUR MARKETING STRATEGY FOR 2013

Posted by & filed under Marketing Strategy 2013.

2013 is but a few weeks away and it is time for everyone to reflect on the year gone by and look ahead to another brand new start.  It is also a time for New Year resolutions to be made (and hopefully kept!). Here are some New Year business resolutions we think that you need to…

Keyword Stuffing: A silent killer in your web content

Posted by & filed under SEO.

Search engines today have algorithms that can identify any kind of suspicious activity on a website. One big danger lurking in the dark as far as website content developers are concerned is the density of keywords they use in their posts to attract search engine bots. Keyword stuffing may be introduced onto your website if…

ADVANTAGES OF MARKETING ON GOOGLE+

Posted by & filed under Content Marketing.

Since its inception in 2011, Google+ has grown to over 500 million users and even though it still lags behind Facebook as a social media site, it is now being recognized as a fantastic marketing and content management tool. Here are top 5 advantages of promoting your brand or content on Google+: 1. Of course the…

IMPROVE YOUR QUALITY SCORE WITH BETTER CONTENT

Posted by & filed under Content Marketing.

If you are running a pay-per-click campaign, then you are probably familiar with Google’s Ad Rank algorithm; a ranking method that judges which ads should appear first on the page when a search is initiated.  It involves essentially two components: -The maximum amount you are willing to bid for a keyword and -The quality score. The…

THE UTILITY OF INSTAGRAM AS A MARKETING TOOL

Posted by & filed under From the Voraka Team.

Instagram launched in October 2010.  In just over 2 years, it has registered over 100 million users.  Just what is the reason for its meteoric rise?  At the time of the launch, even though mobile camera pixels were getting better and better, there was no app in the industry that allowed effective editing of mobile photos.  The Instagram app…

4 mistakes you should avoid in your SEO strategy for your website

Posted by & filed under SEO.

SEO is important to get your website noticed. But there are some mistakes that need to be diligently avoided while formulating your SEO plan for websites. Here are the most common ones: Multiple addresses for the same Page: Search engine spiders and crawlers may get confused if multiple web addresses or URL’s point to the same home…

New kid on the block- Google Author Rank ?

Posted by & filed under SEO.

What would you say is common between a Panda and a Penguin? Other than the fact that both are black and white! Anyone keeping tabs on the SEO world would know that Panda and Penguin were Google’s way of giving websites across the internet a dose of reality. Google updates its ranking algorithms from time…

MAKING YOUR CONTENT MOBILE FRIENDLY

Posted by & filed under Content Marketing.

This is the day and the age of the smart phone.  Today there are over 1 billion smart phones in use and this number is only set to go higher.  Juniper Research predicts that there will be more than 1.8 billion mobile internet users in 2013.  In the push to stay connected 24/7, the smart phone has emerged…