IMPROVE YOUR MARKETING STRATEGY FOR 2013

Posted by & filed under Marketing Strategy 2013.

2013 is but a few weeks away and it is time for everyone to reflect on the year gone by and look ahead to another brand new start.  It is also a time for New Year resolutions to be made (and hopefully kept!). Here are some New Year business resolutions we think that you need to…

ADVANTAGES OF MARKETING ON GOOGLE+

Posted by & filed under Content Marketing.

Since its inception in 2011, Google+ has grown to over 500 million users and even though it still lags behind Facebook as a social media site, it is now being recognized as a fantastic marketing and content management tool. Here are top 5 advantages of promoting your brand or content on Google+: 1. Of course the…

IMPROVE YOUR QUALITY SCORE WITH BETTER CONTENT

Posted by & filed under Content Marketing.

If you are running a pay-per-click campaign, then you are probably familiar with Google’s Ad Rank algorithm; a ranking method that judges which ads should appear first on the page when a search is initiated.  It involves essentially two components: -The maximum amount you are willing to bid for a keyword and -The quality score. The…

THE UTILITY OF INSTAGRAM AS A MARKETING TOOL

Posted by & filed under From the Voraka Team.

Instagram launched in October 2010.  In just over 2 years, it has registered over 100 million users.  Just what is the reason for its meteoric rise?  At the time of the launch, even though mobile camera pixels were getting better and better, there was no app in the industry that allowed effective editing of mobile photos.  The Instagram app…

MAKING YOUR CONTENT MOBILE FRIENDLY

Posted by & filed under Content Marketing.

This is the day and the age of the smart phone.  Today there are over 1 billion smart phones in use and this number is only set to go higher.  Juniper Research predicts that there will be more than 1.8 billion mobile internet users in 2013.  In the push to stay connected 24/7, the smart phone has emerged…