In the internet marketing universe, there is no doubt that content is king.  Not only does it ensure greater visibility for your site, it is a great way to transfer information to your clients.  Having great content is a sure-fire way of making sure your customers are back for more.  No wonder then that more than 80% of…

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Facebook has dominated the social networking scene for the past half decade or so.  No doubt that it is a dinosaur in this field with all other social networking sites distant cousins at best.  Can the launch of Google+ change this hierarchy and displace Facebook from its numero uno position?    Let’s take a look at some facts. Google+…

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Google Plus, Social Media

E-mail marketing is simple.  Build up a list of established customer e-mails and then regularly bombard them with e-mail ads- could there be a cheaper, faster, or easier way to build loyalty to your brand?  Unfortunately there are a myriad ways to get it wrong and you could end up creating a sense of irritation towards your…

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e-mail marketing tips

Facebook is at it again!  They have introduced a new algorithm that radically changes the way news feeds are seen.  In the past, news feeds would appear in reverse chronological order, i.e. in the order from what happened recently to not so recent (like your jobs in a resume).  Now with their new formula, this…

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An assessment of your content marketing strategy is vital to ensure that it is on the right track. You need to subject your content marketing strategy to the judgement of those factors that have a say in your content’s success. So who or what are those factors? Let’s take a look: The primary search engine Google: Nearly…

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Content marketing is evolving at a very rapid pace. Here are some of the key trends as well as strategies in content marketing that have already become, or are set to become a reality in the near future. Develop a Vision for your content (and business!): The best vision your business can have would be to aim…

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Backlinks or inward links have been at the centre of SEO strategies ever since search engines came into prominence. In simple terms, a backlink is any link directed to a website from another website. But evolution of search algorithms have resulted in a drastic change towards the way backlinks are recognized by search engines, even…

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SEO Link Building