“To err is Human” There is no denying this fact. This is true even in the case of content marketing gurus. But correcting these mistakes is the key to creating a successful content marketing campaign. Here’s a look at the top mistakes we need to identify and correct: Unprofessional content: Even the full stops and commas…

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From the Voraka Team

Twitter is – in very simple terms – a service that one can use to communicate with anyone, anytime in 140 characters or less. Now that is a very simple way to put it, and the fact that there’s much more to twitter needs no mention. This tool has created magic in the world of…

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Why is link building important to content writers, managers and marketers? Because a large portion of search engines’ algorithms are attributable to link-based factors. Because search engines use links as votes that matter and contribute to opinions about the importance and popularity of Web pages. So creators of any type of content will need to…

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If you thought that you can get your website to rank higher on Google Search just by luring crawlers and web spiders using SEO as bait, you are in for a shock. Google has followed up its Panda algorithm release with the introduction of the Penguin algorithm aimed at improving its search engine ranking mechanism….

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Website owners, publishers and content marketers have got something to cheer about! Google added a new Disavow option in its Webmaster Tools to tackle the growing menace of negative SEO that has plagued thousands of websites ever since the search engine giant made significant changes to its ranking algorithm. So what exactly is Negative SEO? As…

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Today even small and medium business enterprises can leverage the advantages of a content marketing platform to ensure that their content reaches out to a respectable number of readers. When executed well, a small company can outgun a large competitor by marketing relevant and customized content. Here is our favorite content marketing strategy – BLOGS!…

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From the Voraka Team

The LinkedIn professional network is arguably in a class of its own. In one estimate,professional participation in this network is pegged at a high 83%. For both individuals and businesses, LinkedIn is a platform that enables interactions of several kinds – one-to-one, one-to-many, B2B, B2C, C2C and C2B.  Surprisingly though, it appears that neither category…

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People who love to travel often share their travel experiences with others. Their escapades do make an interesting read! Do you also feel like starting one? That’s great! But before you start one, here are some tips you can use to generate a great travel blog: Research before you start: Just check out the best…

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Web Content in Healthcare has several issues when it comes to generation of content as well as promotion of it. Let us take a look into some of the constraints that plagues medical content, especially medical blogs: Validity: No false data must be provided in a critical field such as healthcare as people are likely…

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