Ever since Gutenberg set off the printing revolution from Mainz, near Frankfurt, that city has been the largest host annually for the world’s bibliophile community. From 10-14 October 2012, the Frankfurt Book Fair will see 400+ exhibitors from 100+ countries, showcasing their wares to over 7000 publishing companies rubbing shoulders with over 300,000 bookworms, in…

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From the Voraka Team

With social media presence in business practices growing exponentially, each phase of a product/service life cycle from conceptualization to customer service is moving towards data analytics of real-time web data. And with cloud services popular with more Business Practices, Social Business Intelligence is the norm of the day. Here’s a three step winning strategy, formulated…

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Content marketing is no longer a toddler staggering clueless on the marketing grounds. It has already managed to find itself a critical spot on every marketer’s marketing strategy. Earlier it used to manifest itself in the form of online content for the websites primarily displayed on the desktops. But with the rise in mobile device…

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From the Voraka Team

For enterprises today, content marketing powers search engine analytics, increases brand awareness on online platforms such as social media, discussion forums, blogs, and is one of the hottest emerging marketing trends of the digital world. But one factor that has contributed massively to content marketing is the evolution of Content Management Systems (CMS). CMS has…

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From the Voraka Team

A recent survey titled ‘Bloggers Mindset’ conducted by 20:20 MSL and Blogathon India to get an idea of the blogging scene in India led to a few surprising revelations. Bloggers were classified into technology and non-technology bloggers to get more detailed insights. Here are some excerpts from the survey: ·         Social networks and Micro blogs like Twitter…

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From the Voraka Team

In out last post, we covered Content Auditing and Strategy, as one of the important phases of your content marketing project. In today’s post, we’ll dwell a bit on the next phase that follows Content Auditing and Strategy – Content Development. We believe that any structured content marketing project, with its content strategies in place, also…

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From the Voraka Team

Creating compelling and dynamic content, relevant to your customers and prospects is no longer rocket science. Many technology companies’ claim to fame is the amazing response and credibility they receive via their corporate blogs. They have proved that along with innovation in product design and creation, it is important that the same gets translated into…

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From the Voraka Team

Of course, you should! As content marketing agencies, brand agencies, and internet marketing experts battle it out for newer, shinier content to spice up their brands, you don’t want to miss the train, do you? We’ll break the down the entire process, into manageable, digestible pieces, for your benefit. The approach to any content marketing…

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From the Voraka Team