How CMS is making a difference to web content and content marketing

Posted by & filed under Content Marketing.

Content Marketing has reached new heights in terms of its potential to increase brand identity as well as in becoming the key driver of user traffic to websites. Enterprises have realized the value of content marketing because today the e-commerce industry particularly depends on content marketing to drive potential sales traffic to their retail portals….

ADVANTAGES OF MARKETING ON GOOGLE+

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Since its inception in 2011, Google+ has grown to over 500 million users and even though it still lags behind Facebook as a social media site, it is now being recognized as a fantastic marketing and content management tool. Here are top 5 advantages of promoting your brand or content on Google+: 1. Of course the…

IMPROVE YOUR QUALITY SCORE WITH BETTER CONTENT

Posted by & filed under Content Marketing.

If you are running a pay-per-click campaign, then you are probably familiar with Google’s Ad Rank algorithm; a ranking method that judges which ads should appear first on the page when a search is initiated.  It involves essentially two components: -The maximum amount you are willing to bid for a keyword and -The quality score. The…

MAKING YOUR CONTENT MOBILE FRIENDLY

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This is the day and the age of the smart phone.  Today there are over 1 billion smart phones in use and this number is only set to go higher.  Juniper Research predicts that there will be more than 1.8 billion mobile internet users in 2013.  In the push to stay connected 24/7, the smart phone has emerged…

THE ‘WHY’ AND THE ‘HOW’ OF MEASURING CONTENT PERFORMANCE

Posted by & filed under Content Marketing, Content Marketing and Management Tool.

In the internet marketing universe, there is no doubt that content is king.  Not only does it ensure greater visibility for your site, it is a great way to transfer information to your clients.  Having great content is a sure-fire way of making sure your customers are back for more.  No wonder then that more than 80% of…