THE ‘WHY’ AND THE ‘HOW’ OF MEASURING CONTENT PERFORMANCE

Posted by & filed under Content Marketing, Content Marketing and Management Tool.

In the internet marketing universe, there is no doubt that content is king.  Not only does it ensure greater visibility for your site, it is a great way to transfer information to your clients.  Having great content is a sure-fire way of making sure your customers are back for more.  No wonder then that more than 80% of…

What should you care about while formulating your content marketing strategy?

Posted by & filed under Content Marketing and Management Tool, SEO.

An assessment of your content marketing strategy is vital to ensure that it is on the right track. You need to subject your content marketing strategy to the judgement of those factors that have a say in your content’s success. So who or what are those factors? Let’s take a look: The primary search engine Google: Nearly…