THE UTILITY OF INSTAGRAM AS A MARKETING TOOL

Posted by & filed under From the Voraka Team.

Instagram launched in October 2010.  In just over 2 years, it has registered over 100 million users.  Just what is the reason for its meteoric rise?  At the time of the launch, even though mobile camera pixels were getting better and better, there was no app in the industry that allowed effective editing of mobile photos.  The Instagram app…

Top Mistakes that Content Marketing Gurus need to correct

Posted by & filed under From the Voraka Team.

“To err is Human” There is no denying this fact. This is true even in the case of content marketing gurus. But correcting these mistakes is the key to creating a successful content marketing campaign. Here’s a look at the top mistakes we need to identify and correct: Unprofessional content: Even the full stops and commas…

Twitter Tips for your business!

Posted by & filed under Experience Voraka, From the Voraka Team.

Twitter is – in very simple terms – a service that one can use to communicate with anyone, anytime in 140 characters or less. Now that is a very simple way to put it, and the fact that there’s much more to twitter needs no mention. This tool has created magic in the world of…

Social Media and Link Building

Posted by & filed under Experience Voraka, From the Voraka Team.

Why is link building important to content writers, managers and marketers? Because a large portion of search engines’ algorithms are attributable to link-based factors. Because search engines use links as votes that matter and contribute to opinions about the importance and popularity of Web pages. So creators of any type of content will need to…

Effective content marketing strategy for small and medium firms

Posted by & filed under From the Voraka Team.

Today even small and medium business enterprises can leverage the advantages of a content marketing platform to ensure that their content reaches out to a respectable number of readers. When executed well, a small company can outgun a large competitor by marketing relevant and customized content. Here is our favorite content marketing strategy – BLOGS!…

How to write a good travel blog

Posted by & filed under Experience Voraka, From the Voraka Team.

People who love to travel often share their travel experiences with others. Their escapades do make an interesting read! Do you also feel like starting one? That’s great! But before you start one, here are some tips you can use to generate a great travel blog: Research before you start: Just check out the best…

No Google Thunder thanks to SEO Blunder!

Posted by & filed under Experience Voraka, From the Voraka Team.

Here’s an SEO tip sheet with some of the most common SEO mistakes listed. Enjoy…. Over use of Flash: Providing flash content is a way to increase appeal, but do you actually know that your SEO optimized content cannot be accessed by Web Spiders (Search Engine indexing scripts) if embedded in flash? So leave it…

Meet Suyati at the Frankfurt Book Fair, 10-14 October 2012

Posted by & filed under From the Voraka Team.

Ever since Gutenberg set off the printing revolution from Mainz, near Frankfurt, that city has been the largest host annually for the world’s bibliophile community. From 10-14 October 2012, the Frankfurt Book Fair will see 400+ exhibitors from 100+ countries, showcasing their wares to over 7000 publishing companies rubbing shoulders with over 300,000 bookworms, in…