If you thought that you can get your website to rank higher on Google Search just by luring crawlers and web spiders using SEO as bait, you are in for a shock. Google has followed up its Panda algorithm release with the introduction of the Penguin algorithm aimed at improving its search engine ranking mechanism. The main aim of the update was to make humans a bigger contributor to the search engine ranking mechanism rather than automated crawlers and spiders.
The new SEO algorithms focus on quality content that can engage users by garnering instant responses via comments, shares on social platforms like Facebook, Twitter and much more. Penguin and Panda updates have stirred up the need for content marketers to focus on the discovery aspect of content i.e. how many channels can provide exposure to their content. In other words, it is now the turn of users of social media to have a say on who ranks higher in Google rather than Google itself.
Publishers and writers need to focus on quality content that can attract people and encourage them to engage in the content escalation process by promoting it via comments, Tweets, Facebook Shares, etc.
So the bottomline for content marketers? Increasing your content’s popularity requires you to simultaneously update content in various publishing channels like Social Networks, Blogs, etc rather than wasting efforts on strategies like keyword stuffing or metadescription. This is where a centralised content marketing and management platform that allows authoring, verification and delivery of content simultaneously, to multiple publishing channels can prove to be a boon for content marketers.Voraka is one such content marketing and management tool that can do this and much more. To know more, request for a free demo today!