How CMS is making a difference to web content and content marketing

Posted by & filed under Content Marketing.

Content Marketing has reached new heights in terms of its potential to increase brand identity as well as in becoming the key driver of user traffic to websites. Enterprises have realized the value of content marketing because today the e-commerce industry particularly depends on content marketing to drive potential sales traffic to their retail portals….

4 mistakes you should avoid in your SEO strategy for your website

Posted by & filed under SEO.

SEO is important to get your website noticed. But there are some mistakes that need to be diligently avoided while formulating your SEO plan for websites. Here are the most common ones: Multiple addresses for the same Page: Search engine spiders and crawlers may get confused if multiple web addresses or URL’s point to the same home…

THE ‘WHY’ AND THE ‘HOW’ OF MEASURING CONTENT PERFORMANCE

Posted by & filed under Content Marketing, Content Marketing and Management Tool.

In the internet marketing universe, there is no doubt that content is king.  Not only does it ensure greater visibility for your site, it is a great way to transfer information to your clients.  Having great content is a sure-fire way of making sure your customers are back for more.  No wonder then that more than 80% of…

What should you care about while formulating your content marketing strategy?

Posted by & filed under Content Marketing and Management Tool, SEO.

An assessment of your content marketing strategy is vital to ensure that it is on the right track. You need to subject your content marketing strategy to the judgement of those factors that have a say in your content’s success. So who or what are those factors? Let’s take a look: The primary search engine Google: Nearly…

Effective content marketing strategy for small and medium firms

Posted by & filed under From the Voraka Team.

Today even small and medium business enterprises can leverage the advantages of a content marketing platform to ensure that their content reaches out to a respectable number of readers. When executed well, a small company can outgun a large competitor by marketing relevant and customized content. Here is our favorite content marketing strategy – BLOGS!…

Do you follow this content marketing flow?

Posted by & filed under About Voraka, From the Voraka Team.

Having an effective content marketing strategy is not as simple as it seems. While you digest this understatement of the year, customers are searching, researching, buying, and talking about your competition. In a consumer driven business world, you have to lure customers to your business and content is the perfect invitation. Giving customers the content…