Keyword Stuffing: A silent killer in your web content

Posted by & filed under SEO.

Search engines today have algorithms that can identify any kind of suspicious activity on a website. One big danger lurking in the dark as far as website content developers are concerned is the density of keywords they use in their posts to attract search engine bots. Keyword stuffing may be introduced onto your website if…

IMPROVE YOUR QUALITY SCORE WITH BETTER CONTENT

Posted by & filed under Content Marketing.

If you are running a pay-per-click campaign, then you are probably familiar with Google’s Ad Rank algorithm; a ranking method that judges which ads should appear first on the page when a search is initiated.  It involves essentially two components: -The maximum amount you are willing to bid for a keyword and -The quality score. The…