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Content Marketing Mistakes

Image Source: jeffbullas.com

“To err is Human” There is no denying this fact. This is true even in the case of content marketing gurus. But correcting these mistakes is the key to creating a successful content marketing campaign.

Here’s a look at the top mistakes we need to identify and correct:

Unprofessional content:

Even the full stops and commas matter when it comes to quality content delivery. Rather than looking for a writer who simply churns out content, look for writers who provide engaging and relevant content.

Ignoring Social media:

Social media can make or break your business and it depends on how you use it. Relying on it too much or too little can cause problems. At the very least, you should ensure that your readers are able to view your stories and share them easily through social media interfaces.

Turning your back on competition:

Competition is huge and you need to keep an eye out for what they are up to. You need to analyze the marketing strategies that are followed by top ranking competitors. At the same time you need to ensure that your campaigns present a unique and relevant view of your products and services.

Keeping an eye out for such mistakes is essential to ensure that your content marketing strategies bear fruit. If the content workflow of your business form authoring to publishing is streamlined , then you can focus more on preventing these mistakes from occurring in your business model. For that you can rely on a tool like Voraka whose powerful content management and marketing engine can provide a transparent process for your entire content life cycle. Visit www.voraka.com to know more and request a free demo today.

Sources:

http://www.business2community.com/content-marketing/five-common-content-marketing-mistakes-0252172

http://www.jeffbullas.com/2012/08/10/the-6-top-content-marketing-mistakes/

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